The volume of online trade, both in the world and in the US, is constantly growing. Global turnover reaches hundreds of millions of dollars. The network sells practically everything from modern gadgets and appliances to clothes and accessories. At the same time, you can’t start an online store and expect a huge number of customers to just come to the door. You need to have a well-developed online trading platform that attracts and retains consumers and turns them into customers. Here are some ways to achieve this.

1. Create a clear business plan and marketing strategy.

You cannot expect to build a profitable and popular online store if you do not have an accurate idea of  ? what you are selling, how you will sell it and to whom you will sell it, as well as how you will win loyal customers. You don’t have to create a long document that includes the smallest details to have a good business plan. It simply needs to answer the following key questions:

– What are your main products?

– What is your unique offer that sets you apart from the rest?

– What are the main marketing techniques you will use?

The answers you give will determine the direction in which your online store will develop and will be the basis of your digital strategy.

2. Position the products you offer in the right way.

The positioning of the goods on the website has a great effect on sales. It is good to put the most popular and sought after products at the top of the page. They need to be central so that users can find them quickly and easily.

Don’t forget to offer goods that complement the main product, such as accessories, as well as its alternatives, with additional features and / or more features and a higher price. This tactic has been used successfully by online commerce leader Amazon for years. It contributes to a substantial part of the trader’s income.

3. How will you collect information about your customers?

The protection of users’ personal data is a major concern, but at the same time, you must collect a certain amount of information for marketing purposes. For starters, you need to know exactly what information you need and ask for the minimum. The more and more detailed information you want, the less likely the customer is to give it to you. You don’t want to drive away buyers by filling out long and detailed forms.

If you only ask for the user’s name and email, the chance that he will provide them increases many times over. One way to gather the information you want is to use a light box on your homepage. This is a small window that opens automatically, without clicking or other action by the user, while the page itself is dimmed. Whatever method you choose to use, it should grab users’ attention and encourage them to share information.

You need to use the data provided in the most effective way to develop your online marketing strategy. Promoting goods through special email offers, for example, is an easy way to reach interested users and turn them into customers.

4. Remove the entrance barriers.

One of the biggest mistakes you can make is requiring all users to register their account in your online store before purchasing anything. This is a sure way to lose a lot of potential customers who are visiting your website for the first time or looking to grab a particular product as quickly as possible. Should any visitor to the online store can freely use shopping cart and buy goods.

There are a number of studies proving that the more steps lead to a purchase, the less likely it is to be made. For this reason, online commerce leaders gather everything they need within a page or two. In this business, simplifying every action a consumer wants to take is a sure key to success.

5. Create a social experience.

Social media is an important tool for increasing the number of visitors to your online store. To increase customer flow and sales, you need to create a social experience. This includes uploading attractive and interesting blog posts that contain links to your products.

It is good to have buttons for sharing content on social networks on every page of your online store . This is a free and easy way to attract customers. Incentive users to share pages as well as leave comments. Greater commitment leads to higher sales in the long run.

Here are some more useful ideas:

– Give a face to the brand – In addition to the logo, you can use photos of friendly employees.

– Use a quality mark and certificates from recognized industry and international organizations.

– Present product ratings given by previous customers.

It takes time to build trust with your customers, as well as loyalty. Since the competition is fierce, don’t waste time. If you lay the foundations now, you will undoubtedly achieve the desired results.

While a functional online store can be built in a relatively short time, turning it into a profitable project requires continuous work. A / B testing (alternative testing) should become an integral part of managing your online business. Test each new idea to make sure it works. Experiment as much as necessary to get the best result.

Remember that the best focus group is your customers. Seek and take into account their opinion.

Want a modern online store with custom management software? Send an inquiry now.

The post 5 Basic prerequisites for a profitable online store appeared first on Exatosoftware.

In today’s fast-paced digital landscape, having a strong online presence is essential for businesses of all sizes. E-commerce has become the driving force behind retail, and creating a successful online store is no longer an option but a necessity. To stand out in the highly competitive world of online commerce, it’s crucial to invest in a custom e-commerce website development in the USA. This article will delve into the world of e-commerce mobile app development services and how companies like Exato Software are playing a pivotal role in reshaping the e-commerce industry.

Custom E-commerce Website Development: Tailoring Success for Businesses

Custom e-commerce website development involves the creation of unique, tailored online platforms that meet the specific needs and goals of a business. Unlike off-the-shelf solutions, custom e-commerce websites are designed from the ground up to provide a seamless user experience, advanced functionality, and enhanced brand representation. In the USA, where e-commerce is booming, businesses are turning to custom development services to gain a competitive edge.

Why Custom E-commerce Websites Matter in the USA

1. Unique Brand Identity: In the highly saturated e-commerce market, building a unique brand identity is essential. Custom e-commerce websites allow businesses to create a visually appealing and cohesive brand presence that resonates with their target audience.
2. Scalability: Custom e-commerce websites are scalable, meaning they can grow as your business expands. This flexibility is crucial in the ever-evolving world of e-commerce.
3. Advanced Features: Custom development offers the opportunity to integrate advanced features such as AI-driven product recommendations, personalized user experiences, and secure payment gateways.
4. Improved SEO: Custom websites are optimized for search engines, helping businesses rank higher on search engine result pages (SERPs).
5. Enhanced Security: Security is paramount in e-commerce. Custom development allows businesses to implement robust security measures to protect customer data and transactions.

Exato Software: A Pioneer in Custom E-commerce Website Development

Exato Software is a full-framework IT services company based in the USA. The company’s mission is to deliver new-age information automation and technology solutions that are at par with industry benchmarks. Exato Software understands the IT needs of today and strives to build adaptive programs that drive growth and innovation. In line with the ideas of new-generation business practices and market trends, they act as a strategic partner in transforming ideas into agile growth opportunities.

Key Services Offered by Exato Software

• Custom E-commerce Website Development: Exato Software specializes in creating custom e-commerce websites that cater to the unique needs of businesses. Their team of experienced developers and designers works closely with clients to ensure that the website aligns with their brand and objectives.
• Mobile App Development: In the mobile-centric world, mobile apps are crucial for e-commerce success. Exato Software offers mobile app development services that are tailored to engage and retain users, driving sales and brand loyalty.
• AI and Automation: Exato Software leverages the power of artificial intelligence and automation to enhance the e-commerce experience. Their solutions include AI-driven product recommendations, chatbots, and automated inventory management.
• Payment Gateway Integration: Secure and seamless payment processing is integral to e-commerce success. Exato Software integrates reliable payment gateways to ensure smooth transactions for both businesses and customers.
• Search Engine Optimization (SEO): To boost the online visibility of e-commerce websites, Exato Software provides SEO services that help clients achieve higher rankings on search engines, resulting in increased organic traffic and conversions.
  The Exato Software Difference

Exato Software stands out in the world of custom e-commerce website development in the USA for several reasons:

1. Customer-Centric Approach: Exato Software prioritizes the needs and goals of its clients. They understand that every business is unique and, therefore, take a customer-centric approach to deliver tailored solutions.
2. Technical Expertise: With a team of highly skilled developers, designers, and IT experts, Exato Software has the technical knowledge and experience to create advanced, cutting-edge e-commerce solutions.
3. Innovation: Exato Software is at the forefront of technological innovation. They incorporate the latest advancements in AI, automation, and data analytics to ensure that their clients have a competitive edge.
4. Proven Track Record: The company has a proven track record of successfully delivering e-commerce solutions that have led to the growth and success of their clients’ businesses.
5. Commitment to Security: In the age of cyber threats, Exato Software places a strong emphasis on security. They implement robust security measures to protect sensitive customer data and transactions.
   The Process of Custom E-commerce Website Development with Exato Software

Creating a custom e-commerce website with Exato Software involves a strategic process that ensures the project’s success. Here’s an overview of the typical development process:

1. Initial Consultation: Exato Software starts by understanding the client’s business goals, target audience, and specific requirements. This consultation lays the foundation for the project.

2. Planning and Design: The design and planning phase involves creating wireframes, mock-ups, and design prototypes. Clients have the opportunity to provide feedback and refine the design to match their vision.

3. Development: During the development phase, the team at Exato Software brings the design to life. They build a functional e-commerce website with all the required features, ensuring it meets industry standards.

4. Testing and Quality Assurance: Rigorous testing and quality assurance checks are conducted to identify and rectify any bugs or issues. This phase ensures that the website is error-free and functions smoothly.

5. Deployment: Once the e-commerce website is ready, Exato Software deploys it to a live environment, making it accessible to customers.

6. Post-Launch Support: Exato Software provides ongoing support and maintenance to ensure the website operates at peak performance. They are also available to make updates and enhancements as needed.

The Impact of Custom E-commerce Development on Business

Investing in custom e-commerce website development in the USA, as offered by companies like Exato Software, can have a profound impact on businesses:

1. Increased Sales: Custom e-commerce websites are designed to enhance the user experience and drive conversions. This leads to increased sales and revenue.

2. Better User Experience: A well-designed custom e-commerce site is easy to navigate and provides a seamless shopping experience. Happy customers are more likely to return.

3. Competitive Advantage: Custom development sets your business apart from competitors. Your unique branding and advanced features can attract and retain customers.

4. Scalability: As your business grows, your website can grow with it. Custom e-commerce sites are flexible and can adapt to changing needs.

5. Data-Driven Decisions: With advanced analytics and reporting tools, businesses can make data-driven decisions to improve their online strategy.

In the highly competitive world of e-commerce, having a custom website developed by a reliable partner is crucial for success. Companies like Exato Software are at the forefront of custom e-commerce website development in the USA, helping businesses stand out, grow, and thrive in the digital marketplace. Whether you’re launching a new online store or looking to revamp your existing e-commerce platform, investing in custom development can be a game-changer.

The post Revolutionizing E-commerce with Custom E-commerce Website Development in the USA appeared first on Exatosoftware.