Have you always seen the e-commerce market as a large and single sector Well, we must confide to you that this vision does not reflect reality.

Within the sector we all call “e-commerce” we must distinguish two completely separate factions: the B2B vs B2C e-commerce.

What do these two acronyms refer to ? What are the differences between these two sectors?  Why is it so important to distinguish them?

In both cases it is about selling products and services online, but we will show you that there are substantial differences between these two sides of the same coin.

Just think that online purchases in India in B2C e-commerce have exceeded 130 billion dollars in 2019, while B2B e-commerce in our country has reached a value of 335 billion dollars.

Where is the difference ? It is soon said.

The differences between B2C and B2B e-commerce:

Today the way customers interact, discover and buy products has changed: e-commerce is able to sell online 24 hours a day, 7 days a week.

And not only in retail, but also in B2B, where e-commerce integration is a priority.

But what is the difference between B2C and B2B e-commerce?

In Business to Customer (B2C), the user is the final consumer and he navigates carefree during his free time.

On the contrary, the user of a Business to Business (B2B) e-commerce is looking for a product that will grow his business and a professional company to rely on.

The entrepreneur is more demanding, in a hurry and looking for a deal. This is the reason why B2C e-commerce have a much lower conversion rate, around 3% compared to 10% of B2B online stores.

The two platforms, although apparently the same, are based on substantial differences and must respond to particular needs. Here are the main differences between B2B vs B2C e-commerce.

Overall buyer experience:

The first substantial difference between B2C and B2B e-commerce is the customer approach.

In B2C online stores we find a customer who wants to conclude a purchase to satisfy his own emotional need. In this case, the search for the product is driven by emotion, it wants to satisfy a momentary whim.

Very often these are people who have time available, are doubtful in the checkout phase and it can happen that they abandon the cart.

On the other hand, the B2B e-commerce customer is very different. You are facing a professional who is looking for a product that can meet a specific need or solve an actual problem. Research is planned, logical.

The entrepreneur knows what he is looking for, selects the right product to buy based on its characteristics and price.

Consequently, the whole site must be set up differently.

In the case of B2C e-commerce, the store design should attract users’ attention Otherwise, in B2B, graphics are not so important when the immediate availability of salient product information.

Group vs individual process:

The sale, in B2C e-commerce, is much faster because it is almost always dictated by the will of a single customer. It is to him that marketing activities must be addressed to ensure that he does not miss an opportunity.

In this case we speak of individual decision-making. The sales process is fast, only the buyer has to complete the payment.

Who are you dealing with on the B2B e-commerce side

With a group. In the sale between companies, it is difficult for a single person to make the decision and all the timing expands. The decision-making phase becomes longer, as does the payment phase.

In this case, to encourage the sale, it is necessary to make available all the information regarding the product on the basis of which the group can make its choice.

Long or short customer acquisition process:

Perhaps the decision-making process of the B2B sector is longer than the one-to-one relationship with the end customer, but in the long run it gives much more satisfaction.

Companies, when they identify a trusted supplier, will hardly change it after a short time. The relationship with the B2B sector, therefore, is a relationship that lasts over the years.

Precisely for this reason, if you deal with B2B e-commerce, you must make it much easier for the user to place a new order of products that he had previously purchased. Some business needs never change over time.

For B2C, however, the situation is reversed. The customer acquisition process is much shorter, but this will almost certainly make a one-off purchase.

In any case, even if the B2C customer does not make mass purchases, it still has a great weight for the company.

Marketing based on features or benefits:

This concept has already appeared between the lines a few paragraphs ago. In B2B e-commerce, what matters is to make the characteristics of the product and the need it satisfies clearly visible.

In this case, highlighting the features is essential if you run a B2B e-commerce.

On the other hand, it is different to deal with an end customer who acts on the impulse of his momentary emotions.

You must show the benefits to this user. How come your product is the best? How many benefits can it bring? What will your life be like after trying your product? The advertising message must answer these unspoken questions in the consumer.

Discrepancy in prices:

The price side is probably one of the aspects that present the most differences between B2C and B2B e-commerce.

In B2C, we all know how it works. The prices are written in large, clearly visible and often there are offers for those who shop above a certain amount or for regular customers.

In B2B, however, something very different happens.

Prices for companies are almost never expressed until the user registers their account. Furthermore, based on the quantity of goods purchased, the price is generally negotiable. This is the practice in B2B e-commerce among professionals.

The latter custom is easily understood. Each company is different and can place a personalized order. A very different attitude from an end customer who lands on your e-commerce because he saw one of your sponsored on Facebook!

Conclusion

Despite the fundamental differences between B2B vs B2C e-commerce, it is important to understand that any online store needs a showcase where to show products, channels on which to advertise them and a solid and well-structured marketing strategy based on sales objectives.

Do you have an e-commerce and are you interested in development and marketing strategies? Contact us through the form.

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In today’s fast-paced digital landscape, having a strong online presence is essential for businesses of all sizes. E-commerce has become the driving force behind retail, and creating a successful online store is no longer an option but a necessity. To stand out in the highly competitive world of online commerce, it’s crucial to invest in a custom e-commerce website development in the USA. This article will delve into the world of e-commerce mobile app development services and how companies like Exato Software are playing a pivotal role in reshaping the e-commerce industry.

Custom E-commerce Website Development: Tailoring Success for Businesses

Custom e-commerce website development involves the creation of unique, tailored online platforms that meet the specific needs and goals of a business. Unlike off-the-shelf solutions, custom e-commerce websites are designed from the ground up to provide a seamless user experience, advanced functionality, and enhanced brand representation. In the USA, where e-commerce is booming, businesses are turning to custom development services to gain a competitive edge.

Why Custom E-commerce Websites Matter in the USA

1. Unique Brand Identity: In the highly saturated e-commerce market, building a unique brand identity is essential. Custom e-commerce websites allow businesses to create a visually appealing and cohesive brand presence that resonates with their target audience.
2. Scalability: Custom e-commerce websites are scalable, meaning they can grow as your business expands. This flexibility is crucial in the ever-evolving world of e-commerce.
3. Advanced Features: Custom development offers the opportunity to integrate advanced features such as AI-driven product recommendations, personalized user experiences, and secure payment gateways.
4. Improved SEO: Custom websites are optimized for search engines, helping businesses rank higher on search engine result pages (SERPs).
5. Enhanced Security: Security is paramount in e-commerce. Custom development allows businesses to implement robust security measures to protect customer data and transactions.

Exato Software: A Pioneer in Custom E-commerce Website Development

Exato Software is a full-framework IT services company based in the USA. The company’s mission is to deliver new-age information automation and technology solutions that are at par with industry benchmarks. Exato Software understands the IT needs of today and strives to build adaptive programs that drive growth and innovation. In line with the ideas of new-generation business practices and market trends, they act as a strategic partner in transforming ideas into agile growth opportunities.

Key Services Offered by Exato Software

• Custom E-commerce Website Development: Exato Software specializes in creating custom e-commerce websites that cater to the unique needs of businesses. Their team of experienced developers and designers works closely with clients to ensure that the website aligns with their brand and objectives.
• Mobile App Development: In the mobile-centric world, mobile apps are crucial for e-commerce success. Exato Software offers mobile app development services that are tailored to engage and retain users, driving sales and brand loyalty.
• AI and Automation: Exato Software leverages the power of artificial intelligence and automation to enhance the e-commerce experience. Their solutions include AI-driven product recommendations, chatbots, and automated inventory management.
• Payment Gateway Integration: Secure and seamless payment processing is integral to e-commerce success. Exato Software integrates reliable payment gateways to ensure smooth transactions for both businesses and customers.
• Search Engine Optimization (SEO): To boost the online visibility of e-commerce websites, Exato Software provides SEO services that help clients achieve higher rankings on search engines, resulting in increased organic traffic and conversions.
  The Exato Software Difference

Exato Software stands out in the world of custom e-commerce website development in the USA for several reasons:

1. Customer-Centric Approach: Exato Software prioritizes the needs and goals of its clients. They understand that every business is unique and, therefore, take a customer-centric approach to deliver tailored solutions.
2. Technical Expertise: With a team of highly skilled developers, designers, and IT experts, Exato Software has the technical knowledge and experience to create advanced, cutting-edge e-commerce solutions.
3. Innovation: Exato Software is at the forefront of technological innovation. They incorporate the latest advancements in AI, automation, and data analytics to ensure that their clients have a competitive edge.
4. Proven Track Record: The company has a proven track record of successfully delivering e-commerce solutions that have led to the growth and success of their clients’ businesses.
5. Commitment to Security: In the age of cyber threats, Exato Software places a strong emphasis on security. They implement robust security measures to protect sensitive customer data and transactions.
   The Process of Custom E-commerce Website Development with Exato Software

Creating a custom e-commerce website with Exato Software involves a strategic process that ensures the project’s success. Here’s an overview of the typical development process:

1. Initial Consultation: Exato Software starts by understanding the client’s business goals, target audience, and specific requirements. This consultation lays the foundation for the project.

2. Planning and Design: The design and planning phase involves creating wireframes, mock-ups, and design prototypes. Clients have the opportunity to provide feedback and refine the design to match their vision.

3. Development: During the development phase, the team at Exato Software brings the design to life. They build a functional e-commerce website with all the required features, ensuring it meets industry standards.

4. Testing and Quality Assurance: Rigorous testing and quality assurance checks are conducted to identify and rectify any bugs or issues. This phase ensures that the website is error-free and functions smoothly.

5. Deployment: Once the e-commerce website is ready, Exato Software deploys it to a live environment, making it accessible to customers.

6. Post-Launch Support: Exato Software provides ongoing support and maintenance to ensure the website operates at peak performance. They are also available to make updates and enhancements as needed.

The Impact of Custom E-commerce Development on Business

Investing in custom e-commerce website development in the USA, as offered by companies like Exato Software, can have a profound impact on businesses:

1. Increased Sales: Custom e-commerce websites are designed to enhance the user experience and drive conversions. This leads to increased sales and revenue.

2. Better User Experience: A well-designed custom e-commerce site is easy to navigate and provides a seamless shopping experience. Happy customers are more likely to return.

3. Competitive Advantage: Custom development sets your business apart from competitors. Your unique branding and advanced features can attract and retain customers.

4. Scalability: As your business grows, your website can grow with it. Custom e-commerce sites are flexible and can adapt to changing needs.

5. Data-Driven Decisions: With advanced analytics and reporting tools, businesses can make data-driven decisions to improve their online strategy.

In the highly competitive world of e-commerce, having a custom website developed by a reliable partner is crucial for success. Companies like Exato Software are at the forefront of custom e-commerce website development in the USA, helping businesses stand out, grow, and thrive in the digital marketplace. Whether you’re launching a new online store or looking to revamp your existing e-commerce platform, investing in custom development can be a game-changer.

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E-commerce, ever since it started, proved repeatedly that this is the future of doing business. Even after skeptical and precarious responses from many enterprises, the E-commerce solutions gained trust and popularity as viable, economical, and efficient ways of reaching buyers and increasing sales. Right from its onset till today there have been regular changes in eCommerce website development and even in the future, these changes will keep coming thick and fast. The market is never static the forces that affect the market keep it ever-changing bringing forth new patterns in behavior and trends. The advent of e-commerce is now unanimously heralded as a major turning point that changed the game entirely.

Since the market keeps on changing even if it is an online market, eCommerce website development services need to stay a step ahead to cater to emerging trends. The emerging changes in buyers behavior, taste, and choices eventually demand the development of new features and sharper eCommerce website development services to match the expectations of businesses and customers. Let us have a look at what the new 2020 may bring in eCommerce websites and what their implications would be.

Augmented reality

This should create the biggest wave of change in eCommerce websites in 2020. Right now AR is an important feature of B2C websites of enterprises and companies dealing in certain types of products  the products that can sell easily and better if the website can create a real-like visualization in the buyer’s mind. But AR can be the most efficient tool for increasing sales and convincing buyers online for companies dealing in different types of products as well.

Companies have already sensed the capability of AR and its significance in turning visitors into customers. Companies in large numbers are gearing up with readiness to invest extra which shall see more websites using AR in 2020.

Artificial Intelligence

More use of AI for personalization strategy and identifying market patterns is another trend that will be in the forefront in 2023. Companies are investing in having a well-laid AI strategy for customer segmentation and offering products and services based on customer segment. It is giving more personal feel to buyers and also generates stronger trust over online selling. AI can play a vital role in other areas as well like stronger customer relations and brand identity which were solely dependent on email, text messages, and targeted social media campaigns.

Voice commands

Ecommerce solutions taking instructions through speakers will become more prevalent or rather expected to become essential in 2020. The Voice control feature itself is also expected to become more efficiently capable of handling long narrations accurately. This feature is expected to become more common because people are becoming more habitual of using phones every day. The smaller screen and using the phone on the go can be bothering if they need to type. Hence voice commands are handy if they can search items even approximately correctly. Using any B2C website with voice command feature is far more convenient and it will bring more enhanced versions of the feature in 2020.

Options for social payment gateways

Today social media platforms are coming up with their payment gateways as well. Initially, it was just Paypal that was providing an option to make online payments but now google and Facebook are also providing their payment gateways along with WhatsApp, Apple pay etc. These online payment gateways with better offers and extra offers over transactions will encourage B2C websites to incorporate their APIs of payment gateway to attract more customers. Social media gateways also make the website more popular as the market reach of social media handles also adds up and increase their popularity.

Shipping

Although not every enterprise may start this quickly but this is certainly a trend if not for 2023 exactly than for the future. Amazon is offering shipping products through drones. Drones through google maps can identify the shortest routes and eCommerce companies offering any such or similar shipping options can become the first choice of buyers who value the time of delivery over other factors. However, as mentioned this may not see any substantial growth but is certainly a trend for the future.

Design

Full-stack web development is currently a buzzword for IT companies and professionals. The use of enhanced technologies, software, and tools in designing is emerging strongly and is expected to grow faster in 2023. The use of attractive fonts, illustrations and images, and colors will become the trend in 2020. Better designing tools may improve screen space management and developers can leverage efficient designing for providing more options. Presentation of products will improve substantially, boosting the use of online B2C websites even more. Responsive designs capable of handling foldable screens will be trendy in website design.

Blockchain

Ever since its advent, this technology is no less than the storm, and it’s sure to trend more in 2023. Blockchain provides a free flow of information that has proved bliss for supply chain management. With every participant having access to real-time information on every point this technology will share more responsibilities in eCommerce. Any best web development company would extend its efforts to provide blockchain in its service range for websites dealing with a variety of products. Full-stack development with blockchain and AI in place is a formidable combination for users and the most attractive USP for IT companies.

Online support

Better options like chatbots etc. would surge for providing better online help and support to users. In the case of e-commerce websites, this trend will be on a steep rise to accommodate users from all walks of life with ease. Online support in local languages is also given thought. Our company is working untiringly to bring out an online support system beyond chatbots. The major aspect that may change in near future or in 2020 is making the online support system more effective than just hi-tech. Companies may not get fancied by a real techie solution straightaway but would stress more for a solution that is effective, even if it is with the use of traditional tools.

Along with development, there can be an immense change in design as well. Web apps already in trend since 2015 may see more upward movement in terms of technology and also numbers. These are browser-based hence no downloading and provide the functionality and speed of an app. With more e-commerce sites security features will also trend in 2023 providing secured transactions and safety of information.

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