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How often do you use your smartphone during the day? When do you wake up while waiting in line at the cafe when you receive a message? The fact is that we already live in a digital world where everything exists within the dim blue light. This includes your company.

Every business, without exception, must be present on consumers’ mobile devices. This also applies to small businesses, as their products and services are also in demand in the digital world. This is how a business, regardless of its size, can become mobile.

1. Take your website for a mobile test.

This is not just a recommendation, but a requirement: Your website should be optimized for mobile devices – smartphones and tablets. If you are not sure that it meets this condition, it is easy to test it without having any technical skills. Just open your website on your desktop or laptop, and then on your smartphone or tablet. If the size of the text and images changes according to the screen size, then you have hit the ten. If not, it’s time for a change. With adaptive design, your website will not only be functional on mobile devices. You’ll be able to optimize it more efficiently for Google and attract more visitors.

2. Use mobile advertising.

Using a mobile advertising program is another important tool to reach your potential customers. Why is this so? You should be aware that not everyone who is interested in your product is looking for it directly through their mobile device. Mobile ads attract this type of customer. For example, if you have a pizzeria, these ads will appeal to people who simply use the keyword “pizza” for Google search and are located in your area.

To be able to really stand out from your competitors and maintain your market position in the long run, take advantage of a mobile application, created especially for your business. It will help you to develop your mobile marketing strategy through direct messages to users, creating a virtual zone, depending on the location of the user, links to social networks and many other tools.

3. Mobilize your customers

When building your mobile presence, put yourself in the shoes of your customers. Do a survey to find out how “mobile” your competitors are. Find out exactly what attracts new customers to your business and what makes them come back again. This information will be the basis for the creation of your mobile website and mobile application.

As we illustrated earlier, your customers use their smartphones almost constantly – take advantage of this. Using a mobile app and a mobile website at the same time will help you keep them as well as make them loyal to your business. Let them get the most out of what your company has to offer directly on their mobile devices.

4. Be adaptable and use a native application.

Adaptive web design is the basis for winning customers in the mobile space. When someone opens a web browser on their mobile device and uses Google search, your adaptive website and therefore your business will be easily found. A native application created specifically for the respective platform such as Android or iOS, for example, will make the customer come back for more. It is at the heart of building customer loyalty.

A native app will allow you to retain customers. You just have to use its presence on their mobile devices for maximum effective marketing. While lining up in the cafe, for example, you receive a message on your smartphone that after two more purchased coffees, you will receive one for free. Guarantee that you will go again!

Take advantage of the opportunities of the digital world by providing your business with a competitive place in it. Consumers already hold mobile devices in their hands. Make them build a solid relationship with your business through them.

Take the first step towards building a mobile website and mobile application for your business. Send an inquiry.

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Techniques for improving React app performance

Optimizing React coding offers several benefits, contributing to better performance, maintainability, and user experience.

1. Improved Performance:
Faster Rendering: Optimized React code can lead to faster rendering of components, resulting in a more responsive user interface.
Reduced Redundant Renders: Techniques like memoization and PureComponent can prevent unnecessary re-renders, improving overall performance.

2. Enhanced User Experience:
Smooth UI Interactions: Optimized code ensures that user interactions, such as clicking buttons or navigating between pages, feel smooth and responsive.
Reduced Load Times: Optimizing the size of bundles and minimizing unnecessary code can lead to faster initial load times for your application.

3. Code Maintainability:
Cleaner Codebase: Writing optimized code often involves organizing your code in a more modular and readable manner, making it easier for developers to understand and maintain.
Code Splitting: Implementing code splitting allows you to split your code into smaller chunks, making it easier to manage and reducing the overall complexity.

4. Scalability:
Efficient Resource Utilization: Optimized code is typically more efficient in its use of resources, making it easier to scale your application as the user base grows.
Memory Management: Properly managing state and props can help prevent memory leaks and improve the scalability of your application.

5. SEO Friendliness:
Server-Side Rendering (SSR): Implementing server-side rendering can improve search engine optimization (SEO) by providing search engines with pre-rendered HTML content.

6. Debugging and Profiling:
Easier Debugging: Well-optimized code is often easier to debug, with clear separation of concerns and meaningful variable names.
Profiling Tools: React provides various tools for profiling and identifying performance bottlenecks, allowing developers to address issues more effectively.

7. Compatibility:
Cross-Browser Compatibility: Optimized code is more likely to be compatible with various browsers, ensuring a consistent experience for users across different platforms.
Optimizing React code is crucial for creating high-performance, scalable, and maintainable applications, ultimately leading to a better user experience and lower long-term maintenance costs.

Techniques for React Performance Optimization

Optimizing React code involves employing various techniques and best practices to improve performance and enhance the overall user experience. Here are some key techniques, including code splitting, lazy loading, and memorization.

1. Code Splitting:
Dynamic Import: Use dynamic imports to split your code into smaller chunks that can be loaded on demand. This is especially useful for large applications where loading the entire bundle upfront might result in slower initial page loads.

```javascript
const MyComponent = React.lazy(() => import('./MyComponent'));
```

React.lazy and Suspense: The `React.lazy` function allows you to load a component lazily, and `Suspense` can be used to handle the loading state.

```javascript
const MyComponent = React.lazy(() => import('./MyComponent'));

function MyComponentWrapper() {
return 
Loading...
);
}
```

2. Lazy Loading:
Lazy Load Images: Load images only when they are about to enter the user’s viewport. Libraries like `react-lazyload` can help implement lazy loading for images.

```javascript
import LazyLoad from 'react-lazyload';

const MyComponent = () => (



);
```

Conditional Component Loading: Load components or resources only when they are needed, rather than loading everything upfront.
3. Memoization:
React.memo(): Use `React.memo` to memoize functional components, preventing unnecessary re-renders if the component’s props have not changed.

```javascript
const MemoizedComponent = React.memo(MyComponent);
```

UseMemo and UseCallback Hooks: The `useMemo` and `useCallback` hooks can be used to memoize values and functions, respectively, to avoid recalculating them on every render.

```javascript
const memoizedValue = React.useMemo(() => computeExpensiveValue(a, b), [a, b]);
const memoizedCallback = React.useCallback(() => { /* callback */ }, [dependency]);
```

4. Optimizing Rendering:
PureComponent: Extend your class components from `React.PureComponent` to perform a shallow comparison of props and state, preventing unnecessary renders.

```javascript
class MyComponent extends React.PureComponent {
// component logic
}
```

ShouldComponentUpdate: Implement `shouldComponentUpdate` in class components to have fine-grained control over when a component should update

```javascript
shouldComponentUpdate(nextProps, nextState) {
return this.props.someProp !== nextProps.someProp || this.state.someState !== nextState.someState;
}
```

5. Server-Side Rendering (SSR):
Next.js: If applicable, consider using a framework like Next.js that supports server-side rendering out of the box. SSR can improve initial page load performance and aid in SEO.

```javascript
// Next.js example
function Page({ data }) {
return

; } export async function getServerSideProps() { const res = await fetch(‘https://api.example.com/data’); const data = await res.json(); return { props: { data } }; } “`

6. Bundle Optimization:
Tree Shaking: Configure your build tools to eliminate dead code through tree shaking. This ensures that only the necessary code is included in the final bundle.
Webpack SplitChunksPlugin: Use Webpack’s `SplitChunksPlugin` to split common code into separate chunks, reducing duplication and improving cacheability.

However, optimizing React code is an ongoing process, and the techniques mentioned above should be applied judiciously based on the specific requirements and characteristics of your application. Regular profiling and testing are essential to identifying and addressing performance bottlenecks.

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