The challenges that any e-commerce start-up faces are quite different of offline sales. Even if one has an established brand starting an online sales channel can pose certain unique challenges which are to be overcome necessarily to make it successful. As e-commerce is booming, the number of online digital platform sellers is also rising, every new entry showcases a new approach and strategy to attract more people to the site and generate sales. If one fires a query over any search engine, for one product person gets multiple options. To carve a niche for your own brand you will require consistent and smart effort, failing which, you may miss the opportunity of increasing sales and of course vital investment of time and money.

Here we will try to discuss and find a way to overcome the challenges that founders of any online startup face generally. Of course, no matter how hard we think or discuss, expecting that we can invent a one-line formula to resolve any problem will be far-fetched. What we can expect are ideas to try something different from what is not working and get results.

Generate Targeted Traffic 

In many cases, founders focus and try hard to bring more footfall to the site. In cursory view, it seems a good idea as more people visiting the site increases the chances of more sales. However, mostly, it does not happen that way. Generating more traffic from anywhere and anyhow only pikes your advertisement cost. Startups end up paying much higher bills for campaigns and get little in return. It is better, at least in the beginning, to focus on the section of customers who have a higher potential for making a purchase. For example, if you are selling smartwatches focus more on the working class, as these people will easily relate their needs to the product. Social media posts, hashtags, backlinks, guest blogging, site postings, and press releases are a few of the many ways that help a company target the section of buyers with higher potential for purchase.

If you are dealing with a product or service that has mass appeal, say a mobile phone, it is advisable to target the section based on price, unique features, etc. Even for a commodity as commonly used as a mobile phone, every buyer has his own budget, expectations, and inclinations. It is wise to address the section of buyers who have matching demands than others that expect something different.

Efforts to approach the targeted audience may bring results slowly but these will also keep expenses under control. If your expenses are in control, you get a longer time span in the market and less strain on cash resources.

Manage stock efficiently 

If your buyer sees an Out of stock message on the site it can turn him away, maybe forever. As an online seller, it is literally not the happening scenario for you. Keep buffer stock, or some other way to cope with a sudden rise in demand but manage stock and do not let your buyer go away from the site because of the unavailability of products.

Many sites instead of flashing a product unavailable message increase shipping duration by a few days. Although delayed shipping is also irritating for online buyers but far less compared to a no-stock situation. You can apply AI-based tools that can help you to predict demand and manage supplies. In case you are a manufacturer, maintain sufficient stock or capability to produce on short notice to match sudden perk in demand.

If you plan to float an offer or product on a special discount assess the duration intelligently. Do not overrun the offer. People visiting your site do not construe anything positive if they see the same offer available for an extended period. Even if you have not achieved the kind of sales you were expecting, restart the offer sometime later but avoid extending the duration unless absolutely necessary.

Handle your competition 

If you are the founder or owner of the company in my opinion it will be the best contribution you can make. Understanding and proper analysis of competition can answer many questions of your team, those can prove vital for correct decision-making.

When you are in the online spelling arena you will face well-funded and very active competitors. These will regularly upgrade and enhance user experience and will incorporate the latest tools and technology to keep their eCommerce site sophisticated. To remain in the competition, you should keep a keen eye on modifications made by competing websites.

Technology is changing rapidly. Almost every week you may come across something new that may improve the User experience on your site. Keep in regular touch with new arrivals and intelligently assess if these can be used.

Do not try to match your competition step by step. Users are quick to note if you are simply following in the footsteps of a few brands in presentation and user experience. Provide features that fit your brand’s image, and also product. Product categorization, smart search, details of products, images, and reviews are a few things that affect every buyer. Make sure that you are better than your competition in these.

Of course, speed is very important. Add new features and smart ones too but not at the cost of speed. Do not sacrifice speed for anything and sacrifice anything for stability, is a golden rule. Slowness can turn off even a loyal customer. If any feature is increasing loading time or latency while switching screens, manage such features in different ways.

User-friendliness 

People often mix up User-friendliness with User experience, the latter is the outcome of the former. A User-friendly site will always lead to a better User experience. And make no mistake, at times you need to determine the friendliness of your UI with the kind of product or service you are offering. For e.g., over a Medical or Healthcare site, an emergency button up front is a good UI, but a panic button over a Car/Taxi booking site may look awkward.

Categorize your products/services smartly. Do not rely on the search feature too much, not every customer is keen to type. Keep CTAs self-explanatory as much as possible. Provide category-based information on the screen. Provide all the necessary details about the product to ensure that the customer understands what he is buying.

Easy checkout is not only engaging but also increases sales. A guest login option for first-time users can turn them into loyal customers. Cart management shall be easy and up-to-date and include a variety of payment options.

Avoid Hidden prices 

If you are compelled to add shipping or handling charges include these in the price. No one likes extra bucks added to the bill after purchase even if the addition is genuine. Always let the customer know how much he saved or what extra he has gained by shopping with you.

Personalization 

Keeping history is a very good way to generate brand loyalty. But be very clear if you are using cookies. Give the customer the information and ask for permission as soon as the customer lands on the site for the first time. Maintaining a record of a customer’s last visit not only has emotional value but also makes things convenient. Take care of personalization not only over the site but also in mailers. Mix information in your emails relating to customers last interest or purchase and new products.

Return policy 

It is related to your credit. An easy and customer-centric return policy increases confidence in the brand. Try and keep it as simple as possible and if it is slightly inclined towards customers even better. Keep the return process short and convenient. Make sure that your customer support staff deals with customers returning products politely and treats them as graciously as they would do to a buyer. If there are products that are non-returnable like food products or similar ones, mention them on the site very clearly.

If you are dealing with products that need some kind of installation process, keep a ticket management system. People would need support even at odd hours and they should find someone to help.

Relate to a higher purpose 

Buying and selling are part of daily life. Everyone does that and it makes no difference to anyone if they have got what they wanted. If doing business with your company means a contribution to a higher purpose like helping people with lesser resources, simple buying becomes special. Many successful brands make substantial contributions to social causes and engage their customers in it as well indirectly. This brings a sense of pride in the customer’s mind and generates brand loyalty.

Today, starting an online platform is easier than starting a shop. But making it popular and productive requires smart work and patience. Going all out to make it a success is a recipe for failure. Go slow and steady and take every step forward. There are many solutions to a problem, and you need to pick the most suitable and effective one. Do not try too many things at the same time, judge them after careful analysis and ensure that whatever you do does not come with the risk of backfiring. The consistent and well-planned effort pays off in online business.

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As everything goes digital the need for an online presence for your company is becoming more important.The good thing is that selling services and products online isn’t that difficult. Through an eCommerce platform, it is possible to quickly and easily market your goods online, without having to leave your workplace.There are a variety of options to pick from, so we’ve put together an inventory of the top eCommerce websites that you can choose from to build your new eCommerce project.

You are contemplating creating an eCommerce website for your company but you aren’t comfortable with web design languages.A good eCommerce site builder tool can be the best choice for you.The ECommerce web design platforms are designed specifically for those who don’t know how to code a website.ECommerce website builders offer simple alternatives to building a site starting from scratch.

1.Wix

It is among the most popular eCommerce site builders on the market.If you’re looking to build a brand new eCommerce site, however, you don’t have any prior experience with coding and programming, then Wix can make the process simpler for you.It’s a platform that can be used in a variety of ways especially designed for people who don’t have previous experience with web development.The website built with Wix can be SEO friendly and completely customizable using the drag and drop function.Wix has special plans designed specifically for ECommerce websites.All ECommerce solutions developed by Wix offer unlimited bandwidth, and a free domain, for one year. $300 worth of advertising vouchers, as well as visitor statistics.

One of the major advantages of making use of Wix is that all online transactions for Wix’s ECommerce store are Commission free.The majority of ECommerce Software platforms will charge you a modest Commission cost for all your sales.If you create an ECommerce site on Wix you can reduce your costs by hundreds or thousands of dollars each year.Here are a few other advantages of using Wix’s ECommerce plan:

• 500plus templates
• Mobile optimization
• Multiple payment methods
• Coupons and discounts
• SEO tools
• Global shipping
• Wix chat

Its Wix Store management tool allows owners to monitor products, orders, and inventory with ease.It is also possible to add an online blog and design your logo without having to integrate other third-party plug-ins.The pricing options for Wix ECommerce include:

Basic Business- $23.00 per month

Enterprise unlimited- $ $27.00 per month

Business VIP– $49.00 per month

Enterprise- $500 per month

There are lower plans available, however, they are intended for portfolio or personal websites only.If you plan to accept online payments on the eCommerce shop, the business plan that is basic is the cheapest plan that can meet your requirements.

2.Zyro

It provides a user-friendly experience at a very affordable cost.Drag and drop tools are the best for first-time users because it permits users to arrange the design and appearance of the site exactly the way they like.Users can monitor the changes happening in real-time so that it is easy to create your site.With Zyro you can also advertise and sell your items across various websites, including Facebook, Instagram, and Amazon.There are a variety of custom themes to choose from across the nine different categories. You are able to pick the one that is ideal for your company.

One of the features that make Zyro popular among other platforms is the power of its AI tools for business.These tools make use of artificial intelligence and machine learning to build a powerful web page to promote your brand’s identity with:

1. Business Name Generator
2. Logo Maker
3. AI Heat Map
4. AI Content Generator
5. Slogan Generator

Its AI content generator assists in creating SEO-friendly content for your site This makes Zyro an ideal option for those novices in the writing of articles for their websites.Current plans, as well as pricing for Zyro, are:

• Basic– $1.30 per month
• Leashed— $1.79 per month
• E-commerce– $8.99 per month
• E-commerce plus– $13.99 per month

It is a fact that even the costliest plan can still be accessible.If you are looking to make high profits from your eCommerce business, it is best to opt for e-commerce service.It gives you unlimited storage space and bandwidth, along with the option of a domain for free. You are also able to accept online payments.

3.Squarespace

It is recognized by many as being among the top utilized eCommerce platforms around the world.This is due to its built-in e-commerce capabilities with its plans that aren’t provided by the majority of ECommerce web-building platforms.Another reason that most users are drawn to the template is because of its award-winning design.It doesn’t matter if you are a pro in web design or an amateur trying to design an amazing-looking eCommerce website. Squarespace is a simple ECommerce web design tools.

Anyone can build an ECommerce website for their company by using Squarespace.You can easily modify each element of your website with an intuitive and scalable drag-and-drop builder.It offers a wide range of award-winning templates specifically created for the creation of robust eCommerce websites.No matter if you sell products such as subscriptions, digital products, or even services, Squarespace Is your one-stop solution for all of your needs.With the assistance of the mobile app, you can effortlessly edit and manage your website while on the move.When you own physical places for your store then you can make use of it as a POS solution.

It includes SEO tools and analytics, as well as blogging tools as well as everything else you’ll need to ensure your store is an absolute success.There are four different plans to choose from, three of which are fully connected to eCommerce capabilities:

• Personal– $12.00 per month
• Business– $18.00 per month
• Basic Commerce-$26 per month
• Advanced Commerce– $40 per month

Start with the Commerce basic plan as the minimum requirement to start your business.As you develop your business acumen develops, you’ll require more options to upgrade to a more advanced Commerce plan at any time.

4.BigCommerce

It is a dependable and reliable eCommerce, web-based builder.The B2B specific features, such as bulk pricing rates and customer groups, as well as price lists that are custom-designed, as well as quotes management, create an incredibly flexible platform for eCommerce site design.The primary advantage of Bigcommerce is the fact that it is specialized in multichannel sales.Each plan can be connected to sell on Pinterest, Amazon, Facebook, Google shopping, Instagram as well as POS.For businesses looking to reap the benefits of Omnichannel sales, Bigcommerce must be top of the list.Since it provides a lot of important features in the package, Bigcommerce is not suitable for those who are new to the field as it includes additional features that make it more complicated.The platform is utilized to create huge ECommerce websites in a short time.If you’re a start-up it is possible to pay more for certain features that will not be used.

If you’re looking to add a wide range of ECommerce and site customization options without having to pay for extensions, Then Bigcommerce is the best choice for you.The prices for Bigcommerce include:

• Standard– $29.95 per month
• Plus– $79.95 per month
• Pro– $249.95 per month

The pricing of Bigcommerce is similar to Shopify.Even though Shopify is slightly more user-friendly, Bigcommerce offers a lot of options.

5.Shopify

Shopify is considered to be one of the most well-known and utilized eCommerce platforms currently in use.There are more than one million eCommerce websites created with Shopify.This number is increasing rapidly.Shopify is among the most effective and simple-to-use ECommerce websites on the marketplace currently.Furthermore, this online-based CMS offers everything you need to set up as well as manage an E-commerce store.Start with Shopify’s collection of 70+ free and premium themes.Each theme is customizable to how you’d like.Additionally, you can add additional functions and features to your shop by downloading apps through Shopify’s Shopify App Store.One of the biggest advantages of the use of Shopify is that transactions can be processed by the platform.There is no requirement to join third-party processors using the built-in Shopify payment gateways that accept payments.

More than 100 payment processors have been integrated with Shopify and you are able to choose a different payment processor among the options available.All plans of Shopify come with Unlimited email forwarding and web hosting, with unlimited bandwidth and content delivery to ensure optimal performance.With Shopify you can also complete other tasks including creating drop shipping, focusing on abandoned shopping carts POS tools, and managing rates for shipping as well as customer account accounts.The plans provided by Shopify include:

• Shopify Basic- HTML0 $29.00 per month
• Shopify- $79 per month
• Advanced Shopify- $299 per month

Get in touch with a Shopify specialist if you are planning to build a strong and flexible eCommerce website for your business using the Shopify platform.

Conclusion

If you’re planning to build an ECommerce site that offers an all-in-one system, then there’s no better choice other than those on the list below.These are the top options to build a brand new eCommerce store starting from the ground up.If you’re not sure and need help, you can work with an eCommerce website development firm to provide feature-rich and flexible solutions for your company.

The post Which Platform is Best for eCommerce Web Development for My Project appeared first on Exatosoftware.

1. E-commerce and m-commerce: what are the uses

2. What technology to launch your online store?

• it corresponds to the most widespread uses since online consumers are more comfortable at a computer to make a purchase;
• you can work on its referencing on search engines to increase your visibility (purchase of keywords, inbound marketing, animation of social networks to attract people to your site, blogging, etc.);
• your e-commerce site will allow you, in parallel with your shop, to present your brand universe and your objectives / values (content which will also be referenced by search engines!);
• development costs are generally more affordable than for a native mobile application.As well as maintenance, which will allow you to more easily adjust your digital offer based on user feedback and purchasing behavior of your target.

• duplication of content is harmful to SEO;
• annoying pop-in when opening the site to redirect or not the user to the site;
• a design and ergonomics that are not very customizable and therefore not very pleasant.

Indispensable: responsive design

The limit of design

3. Why supplement your e-commerce website with a mobile application?

Build customer loyalty and strengthen

• Push notifications: notify your consumers of a flash promotion, the upcoming delivery of their order, etc.
• Bluetooth connection: precision geolocation in store to study the purchasing process, etc.
• Connection to the camera: possibility to scan a product or a communication medium (flyer, poster) for more information (product characteristics, available quantity, colors, additional guarantees, etc.) or to buy it online and benefit from home delivery, etc.
• Advanced geolocation: store locator, sending notifications to consumers near a shop, etc.
• Social networks: permanently connected to their favorite networks, you can encourage your consumers to share your content or their purchases, to comment and rate a service in exchange for an advantage;
• Loyalty account: create a secure user account allowing you to accumulate advantages with each shop purchase and which your consumers can spend on your online shop;
• Gaming: the games applications are the most downloaded on the stores, you can offer them a daily game for example which will make them gain advantages or participate in contests;

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In today’s fast-paced digital landscape, having a strong online presence is essential for businesses of all sizes. E-commerce has become the driving force behind retail, and creating a successful online store is no longer an option but a necessity. To stand out in the highly competitive world of online commerce, it’s crucial to invest in a custom e-commerce website development in the USA. This article will delve into the world of e-commerce mobile app development services and how companies like Exato Software are playing a pivotal role in reshaping the e-commerce industry.

Custom E-commerce Website Development: Tailoring Success for Businesses

Custom e-commerce website development involves the creation of unique, tailored online platforms that meet the specific needs and goals of a business. Unlike off-the-shelf solutions, custom e-commerce websites are designed from the ground up to provide a seamless user experience, advanced functionality, and enhanced brand representation. In the USA, where e-commerce is booming, businesses are turning to custom development services to gain a competitive edge.

Why Custom E-commerce Websites Matter in the USA

1. Unique Brand Identity: In the highly saturated e-commerce market, building a unique brand identity is essential. Custom e-commerce websites allow businesses to create a visually appealing and cohesive brand presence that resonates with their target audience.
2. Scalability: Custom e-commerce websites are scalable, meaning they can grow as your business expands. This flexibility is crucial in the ever-evolving world of e-commerce.
3. Advanced Features: Custom development offers the opportunity to integrate advanced features such as AI-driven product recommendations, personalized user experiences, and secure payment gateways.
4. Improved SEO: Custom websites are optimized for search engines, helping businesses rank higher on search engine result pages (SERPs).
5. Enhanced Security: Security is paramount in e-commerce. Custom development allows businesses to implement robust security measures to protect customer data and transactions.

Exato Software: A Pioneer in Custom E-commerce Website Development

Exato Software is a full-framework IT services company based in the USA. The company’s mission is to deliver new-age information automation and technology solutions that are at par with industry benchmarks. Exato Software understands the IT needs of today and strives to build adaptive programs that drive growth and innovation. In line with the ideas of new-generation business practices and market trends, they act as a strategic partner in transforming ideas into agile growth opportunities.

Key Services Offered by Exato Software

• Custom E-commerce Website Development: Exato Software specializes in creating custom e-commerce websites that cater to the unique needs of businesses. Their team of experienced developers and designers works closely with clients to ensure that the website aligns with their brand and objectives.
• Mobile App Development: In the mobile-centric world, mobile apps are crucial for e-commerce success. Exato Software offers mobile app development services that are tailored to engage and retain users, driving sales and brand loyalty.
• AI and Automation: Exato Software leverages the power of artificial intelligence and automation to enhance the e-commerce experience. Their solutions include AI-driven product recommendations, chatbots, and automated inventory management.
• Payment Gateway Integration: Secure and seamless payment processing is integral to e-commerce success. Exato Software integrates reliable payment gateways to ensure smooth transactions for both businesses and customers.
• Search Engine Optimization (SEO): To boost the online visibility of e-commerce websites, Exato Software provides SEO services that help clients achieve higher rankings on search engines, resulting in increased organic traffic and conversions.
  The Exato Software Difference

Exato Software stands out in the world of custom e-commerce website development in the USA for several reasons:

1. Customer-Centric Approach: Exato Software prioritizes the needs and goals of its clients. They understand that every business is unique and, therefore, take a customer-centric approach to deliver tailored solutions.
2. Technical Expertise: With a team of highly skilled developers, designers, and IT experts, Exato Software has the technical knowledge and experience to create advanced, cutting-edge e-commerce solutions.
3. Innovation: Exato Software is at the forefront of technological innovation. They incorporate the latest advancements in AI, automation, and data analytics to ensure that their clients have a competitive edge.
4. Proven Track Record: The company has a proven track record of successfully delivering e-commerce solutions that have led to the growth and success of their clients’ businesses.
5. Commitment to Security: In the age of cyber threats, Exato Software places a strong emphasis on security. They implement robust security measures to protect sensitive customer data and transactions.
   The Process of Custom E-commerce Website Development with Exato Software

Creating a custom e-commerce website with Exato Software involves a strategic process that ensures the project’s success. Here’s an overview of the typical development process:

1. Initial Consultation: Exato Software starts by understanding the client’s business goals, target audience, and specific requirements. This consultation lays the foundation for the project.

2. Planning and Design: The design and planning phase involves creating wireframes, mock-ups, and design prototypes. Clients have the opportunity to provide feedback and refine the design to match their vision.

3. Development: During the development phase, the team at Exato Software brings the design to life. They build a functional e-commerce website with all the required features, ensuring it meets industry standards.

4. Testing and Quality Assurance: Rigorous testing and quality assurance checks are conducted to identify and rectify any bugs or issues. This phase ensures that the website is error-free and functions smoothly.

5. Deployment: Once the e-commerce website is ready, Exato Software deploys it to a live environment, making it accessible to customers.

6. Post-Launch Support: Exato Software provides ongoing support and maintenance to ensure the website operates at peak performance. They are also available to make updates and enhancements as needed.

The Impact of Custom E-commerce Development on Business

Investing in custom e-commerce website development in the USA, as offered by companies like Exato Software, can have a profound impact on businesses:

1. Increased Sales: Custom e-commerce websites are designed to enhance the user experience and drive conversions. This leads to increased sales and revenue.

2. Better User Experience: A well-designed custom e-commerce site is easy to navigate and provides a seamless shopping experience. Happy customers are more likely to return.

3. Competitive Advantage: Custom development sets your business apart from competitors. Your unique branding and advanced features can attract and retain customers.

4. Scalability: As your business grows, your website can grow with it. Custom e-commerce sites are flexible and can adapt to changing needs.

5. Data-Driven Decisions: With advanced analytics and reporting tools, businesses can make data-driven decisions to improve their online strategy.

In the highly competitive world of e-commerce, having a custom website developed by a reliable partner is crucial for success. Companies like Exato Software are at the forefront of custom e-commerce website development in the USA, helping businesses stand out, grow, and thrive in the digital marketplace. Whether you’re launching a new online store or looking to revamp your existing e-commerce platform, investing in custom development can be a game-changer.

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